My team worked with focus on the eye-wear brand ARNETTE in Luxottica to design a website with e-commerce for the Gen Z.
UX Research: Conducted Desk research and User interviews, generated User personas, Journey maps, Value propositions and User flows, and Information analysis.
UX/UI Design: Generated Concept sketching, Lo-fi wire frame, and conducted a Feedback session on Lo-fi wire frame. Generated a Moodboard for UI, Hi-fi Mockup and Usability testing & interviews on Hi-fi Mockup.
May 2021 - June 2021 (one and a half month)
UX/UI Designer with three another UX/UI Designers
- Cool & Trendy Design
- Nice packaging
- Virtual Mirror
- Customized glasses
- A description of sustainability
- An easy select and purchase process
- Being part of the Arnette community
- Buying as a gift on the website